BACHELOR OF MARKETING MANAGEMENT
Marketing Management Bachelor Degree Curriculum
The Bachelor of Arts degree in Marketing Management program at Select College is designed to provide students with a comprehensive understanding of marketing principles and strategies, equipping them with the necessary skills to excel in the dynamic field of marketing. The curriculum is carefully crafted to blend theoretical knowledge with practical applications, ensuring that graduates are well-prepared for the challenges of the industry.
The program consists of a diverse range of courses that cover various aspects of marketing, including consumer behavior, market research, advertising, branding, digital marketing, and strategic marketing management. Each course has specific objectives that contribute to the overall learning outcomes of the program.
1. Principles of Marketing: This course introduces students to the fundamental concepts and theories of marketing. The objective is to develop a solid foundation of marketing knowledge and terminology.
2. Consumer Behavior: This course focuses on understanding consumer motivations, attitudes, and decision-making processes. Students learn how to analyze consumer behavior and apply this knowledge to develop effective marketing strategies.
3. Market Research: The objective of this course is to teach students how to conduct market research, collect and analyze data, and interpret findings. Students gain practical skills in designing surveys, conducting interviews, and using statistical tools for data analysis.
4. Advertising and Promotion: This course explores various advertising and promotional techniques used in marketing campaigns. Students learn how to create persuasive messages, select appropriate media channels, and measure the effectiveness of advertising efforts.
5. Brand Management: This course delves into the strategies and techniques involved in building and managing strong brands. Students learn how to develop brand identities, position brands in the market, and maintain brand equity.
6. Digital Marketing: This course focuses on the use of digital platforms and technologies for marketing purposes. Students learn about search engine optimization (SEO), social media marketing, content creation, and online advertising.
7. Strategic Marketing Management: This course integrates the knowledge and skills acquired throughout the program. Students learn how to develop comprehensive marketing plans, analyze market trends, and make strategic decisions to achieve organizational goals.
Throughout the program, students engage in practical projects, case studies, and group discussions to apply their knowledge in real-world scenarios. The curriculum also emphasizes the development of critical thinking, problem-solving, and communication skills, which are essential for success in the marketing industry.
Upon completion of the Bachelor of Arts degree in Marketing Management program at Select College, graduates will be equipped with a solid understanding of marketing principles, strategies, and tools. They will be prepared to pursue various career paths in marketing, such as brand management, market research, advertising, digital marketing, and sales.
For BA candidates
If you would like to join our Bachelor of Arts Degree program in the Department of Marketing Management, you should have a diploma, another Bachelor degree or a high school completion certificate with a required passing marks or cumulative grade point average (CGPA). These are the marks which are set annually by the Ministry of education.
If you are not sure, please contact the department head for free consultation.
BA in Marketing Management Tuition Fee
The Total Tuition fee for the four years BA program in Marketing is ETB 27,000 for both regular and evening programs. This amount do NOT include your stationary and other related expenses. In addition, it should be noted that the college may increase the tuition fee based on the annual inflation analysis.
As we are currently developing a 100% online program, the tuition fee for the Online program would be posted here once it is launched.
Tuition fee installments
You can pay your total tuition fee according to your choice of our two installment mechanisms. At registration, you will be given the choice to select either to make payments on monthly basis or on Credit hours basis.
Payment Method
You can make your payment in three different ways:
FREQUENTLY ASKED QUESTIONS
Registration to the program will be done online via the College’s official website. https://Select.edu.et Alternatively students may visit our office in-person and get resisted. Students’ registration to a program involves completing the online application Form and making payment. If there is any problem regarding payment, the applicant should contact the finance office at finance@select.edu.et to get support.